OATS

A branding project focused on giving back to a non-profit organization, I chose OATS, a charity that offers equine therapy to children, located in Ortonville Michigan.

I focused on the positive, therapeutic aspects of the organization, and the positive effects it has on both human and horse.
Here is a link to the full brand guide

For the logo I wanted to focus on the equine nature of the organization, while making it feel warm and welcoming with some rustic, folk art inspired flair and playfulness