OATS
Branding design
A branding project focused on giving back to a non-profit organization, I chose OATS, a charity that offers equine therapy to children, located in Ortonville Michigan. I focused on the positive, therapeutic aspects of the organization, and the positive effects it has on both human and horse.
The Logo
I wanted to focus on the equine nature of the organization, while making it feel warm and
welcoming with some rustic, folk art inspired
flair and playfulness.
The Deliverables
The deliverables were created with the needs
of a non-profit in mind. Simple, easy to copy, and
cost-effective, while still strongly displaying the
brand of the organization.
Along with Facebook images and support.